What looks like a joke on the surface is actually a real promotion to progress the health of U.S. Citizens and increase awareness. CBS Cares is a Public Service Announcement campaign which had its foundation in 2000 and is a collection of announcements featuring actresses from popular CBS programs. Garnering the interest of a large number of citizens has been their Colonoscopy Sweepstakes ads showcasing Sharon and Ozzy Osbourne.
The ad begins with Sharon asking Ozzy what his secret fantasy is. He says it would be to travel to New York City and receive a colonoscopy. To excite the crowd, the hit Crazy Train starts to play and the promotion is outlined in detail. Due to the way the ad is shot, and the justifiably hilarious content along with Ozzy’s delivery, the viewer completely thinks this is a satire of some type. It is only after reviewing the contest on the Internet that you realize the promotion is legitimate.
Inspired by hard rock mega-star Ozzy Osbourne, this contest is legitimate, and is heightening general knowledge about colon cancer and avoiding it in its beginning stages. Ozzy’s wife, Sharon, is a colon cancer survivor, so this holds special meaning in Ozzy’s life. To uncover more about the preventative care available through colonoscopies, click over to Borland Groover’s website, a great resource that offers both information and assistance.
The top prize winner is flown (with a companion) to New York City for three nights in a luxury suite at one of the beautiful hotels encircling Central Park. They then enjoy “the main event” at the Weill Cornell Medical Center. For explicit details encompassing this contest and the work CBS is doing to raise awareness of important issues, click over to CBS which provides complete details and the history of this campaign.
CBS Cares has raised awareness on a multitude of trends, from The Environment, Prostate Exams, Autism and Huntington’s Disease to Multiple Sclerosis, Menopause, Drug Abuse and Parkinsons. Well known faces featured in the campaigns include Rocky Carroll, Mark Sanchez, Christel Khalil, Alyson Hannigan, Hill Harper, and Thomas Gibson.